About
Cyberspace HQ Distribution
ESD Distribution...
It is fair to say that Cyberspace HQ is one of the grand daddies
of the e-commerce gig. Our first e-commerce transaction was made
in 1993. At the time, we ran a bulletin board service under a platform
called Excalibur. It was, without question, the precursor to the
Web. It looked quite a bit like the web, except that it was much
more full-featured than what the web gives us today.
Excalibur more closely
resembled something like what America Online is today, except that
smaller private firms ran it. Many companies used it for their Intranet,
and even more hoped to use it to be the next AOL.
Our niche in the day
was graphics. We designed the user interface for such corporate
Intranets as MCI, The U.S. Naval Reserve, Nike and hundreds of others.
Before we knew it, our
system was home to thousands of SysOps (webmasters of the day).
As you might imagine, in '93 and '94, the e-business world was pretty
small. Software developers who wrote applications for Excalibur
systems couldn't help but see the opportunity in the focused traffic
we had. We began focusing on esd distribution of software (we called
it 'online' distribution at the time).
In late 1993, we opened
our first store on the web, offering Sysops the ability to order
product on our BBS system, as well as our new 'web site'. Believe
it or not, that was pretty cool at the time... Wow, they even have
a web site! If only we could have images on the web, now that would
be cool! ::that came later that year::
By early 1995, Cyberspace
HQ offered more than 130 products, and was home to more than ten
thousand SysOps -- a mind-numbing number at the time. The power!
The leverage! The worldwide network of online distribution sites!
But man o man... that world wide web was getting pretty popular!
As 1995 continued on,
more and more of our customers were becoming Internet Service Providers,
and fewer and fewer were building the next AOL. We decided it was
better to move with the market, rather than dying on the vine. We
began in-house development of two products: Nic O'Matic and DeEnesse.
Both fit the target of the direction our typical customer was going.
By 1997, the web had
won the war, and the BBS System lost appeal. We finally shut down
the Excalibur system and put even more focus on our own software
development. By this time, our website was beyond mature, and most
of our sales were from the web. In the same year, we released our
third in-house product: AddWeb Website Promoter.
By 1998, AddWeb was clearly
our new claim to fame, and as such, we concentrated in that direction.
In the years to come, AddWeb would become the #1 selling Internet
program in the United States, and would be the roots of a physical
distribution infrastructure we have managed to build.
So, when it comes to
experience in ESD, we are pretty difficult to match. We were
processing Internet transactions and doing fraud screening when
most of the planet thought the web was nothing more than a place
for a spider to live. We were sending automated e-mail confirmations
when the large web hosting companies boasted 50 accounts.
That thing that makes
us different
Republishing and distribution agreements go sour more often than
not. The simple reason for this is ignorance. The developer doesn't
understand the risks the publisher/distributor takes, and the cash
outlay they make. The distributor/publisher doesn't understand the
time and heart that goes into writing software. They fail to see
that the relationship between a developer and his software is similar
to parent/child. In so many cases, a communication breakdown occurs,
which destroys the relationship.
If you have read above,
you will note that Cyberspace HQ has experience on both sides of
this fence. We are a developer, a publisher, and a distributor.
We have been on the developer's side of both distribution and publishing
agreements, and we have seen where the breakdowns occur. However,
we also boast experience in the role of publisher and distributor.
All of this gives us not only an objective view, but allows us the
unique ability to communicate issues with the developer's perspective
in mind. Most publishers and distributors are honest in their practice,
but their failure to communicate issues properly causes a level
of mistrust that usually ends in a breakdown.
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