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Distribution
of physical product
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If you are all
about building brand identity, nothing quite does it like
that 'available in stores nationwide' distinction. But if
you have traveled down this road, you might be thinking about
the chicken and the egg story. Distribution won't touch you
without a juicy retail order in your pocket, and the big chin
stores will only buy from that distributor that turned you
down... now what? Perhaps we can ease the pain.
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