June, 2001 Special Issue (1-1)
Issue 1-4 Contents:
An Ounce of Prevention by Ken Foster
Submissions and Resubmissions, Part I by Robin Nobles
Using AltaVista as an example
Safe submission guidelines
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Hello and Welcome
Hello! This month we have the first in a special two part
special on submissions and re-submissions by SEO Professional
Robin Nobles of Academy of Web Specialists. Stay tuned next
month for part two of her excellent article. Growing your
e-business is our business!
Enjoy the May 2001 Special Edition.
An Ounce of Prevention by Ken Foster
Let's take moment to consider the Data folder in AddWeb.
This is likely the most important component of the program,
in that it is where the entirety of your profile information
and corresponding history information is stored. Backing up
this folder can save you much grief in the event of a system
meltdown. As anyone with a modicum of computer experience
is likely to know, data lost through whatever means, be it
a program or operating system crash, a virus, a power failure
or the like, can be a source of marked consternation. This
is especially true when one is working with a program like
AddWeb, where the accurate data is essential to the proper
functioning of the program. Thus, it is certainly in one's
best interest to have a back up on which to rely if need be.
Here is a simple way for you to back up your critical Data
By default upon installation of AddWeb, the Data folder is
found at C:\Program Files\AddWeb\Data. In the Data folder
you will see many different types of files, though the particulars
are not important in this case. The central idea is to save
the folder as a whole, providing you with a back up of your
information in the event of unforeseen disaster.
To back up the Data folder is a simple matter indeed. In
it's most basic implementation, one can merely copy the Data
folder from the AddWeb folder and paste it onto the Desktop
or into another folder, preferably one for that specific purpose.
Even better is to transfer the folder to another medium, such
as a Zip disk. That will provide protection in the event of
one of the most unfortunate situations, a hard drive crash.
If then, for some reason it becomes necessary, one can at
any time import, or copy, the saved Data folder back into
the AddWeb folder to restore AddWeb's memory of your business.
Examples of this could include having to uninstall/reinstall
the program or installing AddWeb onto a different computer.
Ideally, a back up of the Data folder should be made on a
regular basis. Possibly every time a new profile is constructed,
or after each submission run. For those more adept with the
use of a PC, one might do well to have a "before"
and "after" back up of the Data folder. If problems
arise at a certain point, one would have the option to choose
between the two folders to most appropriately remedy the situation
at hand. Give it a try. It's a simple task that can help provide
a bit more confidence that one's hard work is protected. That's
it for this issue. I'll be back with more frustration saving
tips in future issues. Until then, keep on submitting!
Submissions and Re-submissions . . .
How Often Should you Resubmit your Pages, and When? Part I
By Robin Nobles
Do you remember a time when submission strategies were fairly
easy and worked almost across the board? Sure, we recommended
manual submissions, and yes, we recommended daily submission
limits, but the strategies were uncomplicated.
These days, knowing when, and if, to resubmit your pages
is one of the most confusing areas of search engine positioning.
For example, some engines seem to place more relevancy on
pages they find themselves. So, it's to your benefit to let
the engines find your pages, rather than to submit them individually.
Do we need to resubmit our pages on a regular basis? And
what if we submit a page and it doesn't get in the index?
Do we need to submit the page over and over and over again
until it finally gets in?
What about AltaVista, where we're told not to resubmit pages
that haven't been changed or have been changed very little?
How much is "very little"?
To write this article, I interviewed Jim Stob with PositionPro
(http://www.positionpro.com). Obviously, anyone who operates
a sophisticated submission service with as much success as
Jim Stob knows the ropes on submission policies.
First, let's look at PositionPro to see why the service is
such a good role model in how to submit pages. PositionPro
has over 3,000 domains carrying over 1.3 million URLs in their
system, and every one of their submissions comes from the
same IP address.
What does that say to you? Because PositionPro submits every
page from the same IP address, if they get in trouble one
time, their entire operation is in jeopardy. "They can
track us without any problem and shut us down," says
Jim has working relationships with many of the engines, which
is why he is able to learn what they want to see in submissions
and can walk the fine line to stay out of trouble. With his
impressive list of clients, including Canada.com, it's obvious
he's doing something right.
Using AltaVista as an example
We can learn a lot by tailoring our submissions along the
same lines as PositionPro. Let's look at AltaVista as an example.
In the past, we were told to submit just one a page a day
to AltaVista. But with AV's new submission procedure, we can
submit more. How many can we safely submit? Let's look at
how does PositionPro handles AltaVista.
"We submit five pages per domain per day, and we don't
have any problems. Could we submit ten? Probably. Could we
do it over a time period? No." explains Jim.
By the way, it might be interesting to note that PositionPro
doesn't accept cookies. As you probably know, we've advocated
cookie control when working with AV. Is this why they're able
to submit five pages a day? Probably not. "I think if
you talk to AV, they would be fine with five," Stob says.
What about pages that have had no changes made to them? Does
PositionPro resubmit those pages?
"We only do a submission one time to start out. So,
with a site that contains 50 pages, it will be fully submitted
within 10 days," says Jim. Then, once the pages make
it into the index, the service doesn't resubmit them again,
at least as far as AltaVista is concerned.
After that, the spider will pick up any changes you make
to the pages on its next spider run. But, let's say that you've
made significant changes to your pages, and you want those
changed pages picked up before the next spider run. At PositionPro,
you can tell the service to manually submit your page. However,
it won't allow you to resubmit the same page any sooner than
21 days since the last submission.
What if you submit a page and it never makes it into the
index? Should you submit over and over again until the page
"No, that's inappropriate," explains Stob. "If
I submit to AltaVista, and if it's not accepted, there's a
reason that the page wasn't accepted. It wasn't because of
the submission. The engine went in there, and their algorithm
judged it not to qualify for their index."
So, what are your options? For one thing, keep in mind that
the engines operate on a timetable - their timetable. Be patient
and wait to see if the page makes it into the index. If it
doesn't, before rushing out to resubmit, look at your page
carefully and consider what additional optimization strategies
you can employ to boost your chances at getting in the index.
Remember: content is what the engines are after.
Safe submission guidelines
Based on the guidelines that have kept PositionPro out of
trouble, let's create a list of "safe submission"
guidelines that we can follow for our own sites.
We'll get into engine-specific guidelines later in this article,
but for now, let's look at some general guidelines.
1. Submit new pages to the engines, and then wait to see
if the pages make it into the engines' indexes. Remember that
it can literally take weeks (months?) for pages to get into
If the pages don't make it into the index, don't resubmit
them, but look over them carefully to see if you need to employ
additional optimization strategies before resubmitting.
2. Submit all of your important pages to the search engines
that allow you to submit more than just the main page of your
Stob explains, "None of the spiders crawl as well as
they say they do. Sometimes they do an excellent job, but
in most cases, they don't."
3. After a page has made it into the index, unless you make
significant changes to the page or the page has dropped from
the index, don't resubmit it.
4. If a page is dropped from the index, wait for two weeks
to see if the page is picked back up, and then resubmit it.
5. If you've made significant changes to a page, resubmit
it, but no sooner than 21 days since your last submission.
It might benefit you to play it safe!
6. Consider adding visible links to all of your important
pages on the main page of your site. Give the engines something
What about using hidden links, which has been a popular strategy
in the past? Stob says to begin to approach this practice
with caution. "I believe AV is beginning to look for
hidden links, so try to stay away from them. I'm not saying
that you will have trouble based upon their spider. However,
they do have people reviewing, and I believe they are looking
at this closer."
7. Submit your pages manually, or use a submission service
or software that mimics a manual submission. By that, we mean
that the software or service waits for verification before
submitting another URL. If you use a submission software program,
make sure that you're able to choose the schedule for your
submissions. If you can't, you may find yourself in trouble
with the engines for over-submitting.
8. Keep in mind that if it takes too long for an engine to
access your site, it probably won't get indexed.
In Part II of this article, we'll look at some engine-specific
submission and resubmission strategies that will keep you
out of trouble with the individual engines.
This article was written by Robin Nobles, Director of Training
at the Academy of Web Specialists (http://www.academywebspecialists.com).
Over the past few years, she has trained over 1000 people
in her online and onsite courses in search engine positioning
strategies and has written three books on the subject, which
can be ordered through Amazon. For more information about
her online courses, visit the Academy's training site: http://www.onlinewebtraining.com.
Robin Nobles, Director of Training The Academy of Web Specialists
Offering certified online training and consulting services
in search engine positioning strategies, search engine ranking
tactics, and more--all from experienced specialists dedicated
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