 |
Customer Benefits
Totally satisfied customers are
six times more likely to repurchase a company's products
over a span of one to two years than are merely satisfied
customers.
|
|
 |
Great Service.
Good service will satisfy a customer, but
great service will totally satisfy a customer. ServiceTraq
encourages great service.
How many times have you contacted a company
for assistance, spent half an hour, and gotten nowhere? And
how many times have you contacted that company a second or
third time, each time having to start over from scratch, because
you got a different CSR, or the CSR doesn't remember your
case?
Did you think the company provided poor service?
Did you feel that they didn't care about you? Were you more
likely to do business with their competition as a result?
Of course.
The reality is that the company probably did
care, and did not want to lose your business. Perhaps you
got a bad CSR. Perhaps the company lacked the right tools
to help you efficiently. Perhaps they were overloaded. Perhaps
they just didn't know their service was upsetting customers.
Still, you are upset, and they have probably lost you as a
customer... and thousands of others.
Here is how ServiceTraq can make sure that
company doesn't lose you next time:
|
|
 |
Self-Service
Most customers will be happier if they can
go to your website and find their answers quickly on their
own. It takes less time, they feel empowered, and they see
that you have spent the time to make life easy for them. When
they find their answer, they get the sense that you understand
their needs. ServiceTraq's knowledge base gives them just
that. Furthermore, it empowers the customer with the ability
to give you feedback on your answers. They can rate each article,
subscribe to updates, forward copies of it, and more. It is
not just an answer, it is a living answer.
Not only have you made a customer happy, but
you will have drastically reduced your workload. Statistics
show that an effective knowledge base can reduce a call center's
load by up to 90%. So you have pleased the customer and
reduced your workload.
|
|
 |
Case Tracking & Transfer
All customer interaction is logged and easily
tracked. When the customer calls a second time, and speaks
with a different CSR, all interaction is right there on the
screen. There is no more repetition.
|
|
 |
An empowered customer
With traditional crm software, a CSR may be
able to track customer interaction history, but the customer
cannot. ServiceTraq further empowers the customer with the
ability to actually see his own case progress. For example,
if the customer makes a phone call to customer service, he
can immediately log in to ServiceTraq and see a log of the
conversation with a CSR. It is specifically designed to keep
the customer in the loop, so that he truly feels that
you are working with him.
|
|
 |
More Channels = More satisfaction
When a customer interacts with ServiceTraq,
he has any combination of four channels (depending on which
you offer). They include Knowledge base, Messaging, and Live
chat... in addition to traditional telephone service. Consider
that one customer may prefer to help himself, while another
may prefer chat. Yet another may prefer messaging. In any
case, you offer enough service channels to give them what
they want.
|
|
 |
No Lost E-mail
ServiceTraq's messaging is web and database
driven, not e-mail based. This means that you no longer have
the risk of lost e-mail messages, which the customer typically
would have believed was a lack of response. Note that E-mail
is used to support messaging. ServiceTraq sends e-mail confirmations
and reminders to bring the customer back to ServiceTraq.
|
|
 |
Friendly Reminders and Follow-ups
At critical stages of your service relationship,
ServiceTraq can send reminder and follow-up e-mail to your
customers. For example, cases that have not closed are not
assumed to be taken care of. If there is no activity on an
open case, reminder e-mail are automatically sent out to make
sure no customer falls through the cracks.
|
|
 |
Channels to complain... or congratulate.
What better way to show customers you
care than to ask them how your service is the moment after
you have provided it? ServiceTraq's Exit Surveys do just that.
You can get your customer's input at the most critical stage
of your relationship... and by getting that input, you show
that it is important to you.
|
|
|
|
|